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{{Infobox_Company |
company_name = AOL |
company_logo =
Image:AOL logo.png |
company_type = Owned by
Time Warner (95%),
Google (5%) |
company_slogan = "So easy to use, no wonder we're #1!"|
foundation = 1985|
location =
Dulles, Virginia Dulles in
Loudoun County, Virginia|
key_people =
Jonathan Miller (America Online) Jonathan Miller,
Ted Leonsis|
num_employees = about 20,000|
industry =
Internet &
Telecommunication Communications|
products =
Internet service provider ISP|
revenue = $8.3 billion ({{loss}}5%)
United States dollar USD (
2005)|
homepage = [http://aol.com www.aol.com]
}}
'''AOL''', formerly known as '''America Online''', is a U.S.-based
online service provider,
Internet service provider, and media company operated by
Time Warner. Based in
Dulles, Virginia Dulles, a community in
Loudoun County, Virginia Loudoun County,
Virginia, with regional branches around the world, it is by far the most successful proprietary online service, with more than 32 million subscribers at one point in the
United States of America US,
Canada,
Germany,
France, the
United Kingdom of Great Britain and Northern Ireland United Kingdom,
Latin America (declared bankrupt in 2004),
Japan and formerly
Russia. In early 2005, AOL
Hong Kong stopped its service. In the fall of 2004, AOL reported total subscribers had dropped to 24 million, a drop of over a quarter of its subscribers.[http://isp-planet.com/research/rankings/2003/usa_insight_q32003.html] In late 1996, AOL suspended all dialup service within
Russia in the face of massive billing
fraud, forcing the company into a rare case of full market retreat.
For many Americans through the mid to late
1990s, AOL ''was'' the Internet, but the rise of high-speed Internet access from cable and telephone companies as well as the increasing sophistication of the public in handling browsers and other Internet utilities has cut into its user base. In 2000 AOL and
Time Warner announced plans to merge, and the deal was approved by the
Federal Trade Commission on
January 11 2001. This merger was primarily a product of the Internet mania of the late 1990's, known as the
Internet bubble. The subsequent massive decline in value of stocks such as AOL resulted in much recrimination over the merger. Also, the merger with AOL allowed for Time Warner to vote off WCW (World Championship Wrestling).
News reports in the fall of 2005 indicated a renewed interest in buying out AOL. Suitors such as
Microsoft,
Google,
Yahoo! Yahoo and
Comcast have had discussions with
Time Warner about a possible purchase, and on
December 16,
2005, Time Warner and Google announced that they were starting exclusive talks for Google to purchase $1 billion in AOL stock, a 5% share.
Although its dialup market is shrinking as more members switch to high-speed services, the success of its AOL for Broadband program has helped it to maintain members that would otherwise totally drop the AOL service. This combined with its growing advertising revenue through its relationship with Google, AOL collected 8.7 billion US dollars in revenue for 2004. In early March 2006, AOL informed its members that the narrowband monthly rate would be increasing from $23.95 to $25.90.
History
{| class="wikitable" style="float: right;"
! colspan="2" | AOL release timeline
|-
|
1991
| AOL for
MS-DOS DOS launched
|-
|
1993
| AOL for
Microsoft Windows Windows launched
|-
|
1994
| AOL 2.0 launched
|-
|
1995
| AOL 3.0 launched
|-
|
1998
| AOL 4.0 launched
|-
|
1999
| AOL 5.0 launched
|-
|
2000
| AOL 6.0 launched
|-
|
2001
| AOL 7.0 launched
|-
|
2002
| AOL 8.0 launched
|-
|
2003
| AOL 9.0 Optimized launched
|-
|
2004
| AOL 9.0 SE launched
|}
AOL began as a short-lived venture called Control Video Corporation (or CVC), founded by
William von Meister. Its sole product was an online service called
Gameline for the
Atari 2600 video game console after von Meister's idea of buying music on demand was rejected by
Warner Brothers. (Klein, 2003) Subscribers bought a
modem from the company for $49.95 and paid a one-time $15 setup fee. Gameline permitted subscribers to temporarily download games and keep track of high scores, at a cost of approximately $1 an hour.
In 1983 the company nearly went
bankruptcy bankrupt, and an investor in Control Video,
Frank Caufield, had a friend of his,
Jim Kimsey, brought in as a manufacturing consultant. That same year,
Steve Case was hired as a part-time consultant; later on that year, he joined the company as a full-time marketing employee upon the joint recommendations of von Meister and Kimsey. Kimsey went on to become the
Chief Executive Officer (CEO) of the newly-renamed Quantum Computer Services in 1985 after von Meister was quietly dropped from the company.
Case himself rose quickly through the ranks; Kimsey promoted him to vice-president of marketing not long after becoming CEO, and later promoted him further to executive vice-president in 1987. Kimsey soon began to groom Case to ascend to the rank of CEO when he himself retired, which Case did in 1991.
Image:AOL.gif thumbnail|The AOL logo used until late 2004|150 px|right
Kimsey changed the company's strategy, and in 1985 launched a sort of mega-
Bulletin board system BBS for
Commodore 64 and
Commodore 128 128 computers, originally called
Quantum Link ("Q-Link" for short). In May
1988, Quantum and Apple launched
AppleLink Personal Edition for
Apple II family Apple II and
Apple Macintosh Macintosh computers. After the two companies parted ways in October
1989, Quantum changed the service's name to America Online. [http://www.thocp.net/timeline/1989.htm], [http://apple2history.org/history/ah22.html] In August
1988, Quantum launched
PC Link, a service for IBM-compatible
personal computer PCs developed in a joint venture with the
Tandy Corporation.
In February 1991 AOL for
DOS was launched using a
GeoWorks interface followed a year later by AOL for Windows. In October
1991, Quantum changed its name to America Online. These changes coincided with growth in pay-based BBS services, like
Prodigy (ISP) Prodigy,
CompuServe, and
GEnie. AOL discontinued Q-Link and PC Link in the fall of 1994.
Massive growth
Case drove AOL as the online service for people unfamiliar with
computers, in particular contrast to
CompuServe, which had long served the technical community. AOL was the first online service to require use of
proprietary software, rather than a standard terminal program; as a result it was able to offer a
graphical user interface (GUI) instead of command lines, and was well ahead of the competition in emphasizing communication among members as a feature.
In particular was the Chat Room (borrowed from
Internet Relay Chat IRC), which allowed a large group of people with similar interests to convene and hold conversations in real time, including:
*Private rooms — created by any user. Hold up to 27 people.
*Conference rooms — created with permission of AOL. Hold up to 48 people and often moderated.
*Auditoriums — created with permission of AOL. Consisted of a stage and an unlimited number of rows. What happened on the stage was viewable by everybody in the auditorium but what happened within individual rows, of up to 27 people, was viewable only by the people within those rows.
There were also text games played in the chat rooms, known as
AOL chatroom game.
Under Case's guidance, AOL committed to including
online games in its mix of products even when it was only a Commodore 64 service. It hosted the first
Play-by-mail game Play by email game from any service ''
Quantum Space'' (1989-1991); the first graphical online community (''
Habitat (video game) Club Caribe'' from
LucasArts); and the first graphical
MMORPG, ''
Neverwinter Nights (AOL game) Neverwinter Nights'' from
Stormfront Studios (1991-1997) and the first chat room-based text role-playing game
Black Bayou, a horror role-playing game from Hecklers Online and
ANTAGONIST, Inc.
AOL quickly surpassed
GEnie, and by the mid-
1990s, it passed
Prodigy (ISP) Prodigy (which for several years allowed AOL advertising) and
CompuServe.
Originally, AOL charged its users an hourly fee, but in 1996 this changed and a flat rate of $19.99 a month was charged. Within three years, AOL's userbase would grow to 10 million people. During this time, AOL connections would be flooded with users trying to get on, and many canceled their accounts due to constant busy signals. Also, games which used to be paid for with the hourly fee migrated in droves to the Internet.
AOL was relatively late in providing access to the open Internet. Originally, only some Internet features were accessible through a proprietary interface but eventually it became possible to run other Internet software while logged in through AOL. They were the first online service to seamlessly integrate a web browser into content.
AOL introduced the concept of
Buddy Lists, leveraging their one-on-one
instant messaging technology.
Since its merger with Time Warner, the value of AOL has dropped from its $200 billion high and it has seen a similar losses among its subscription rate. It has since attempted to reposition itself as a content provider similar to companies such as Yahoo! as opposed to an Internet service provider which delivered content only to subscribers in what was termed a "walled garden.". In 2005, AOL broadcast the
Live 8 concert live over the Internet, and thousands of users downloaded clips of the concert over the following months.
More recently, AOL has announced plans to offer subscribers classic television programs for free with commercials inserted via its new
IN2TV service. At the time of launch, AOL made available
Warner Bros. Television's vast library of programs, with ''
Welcome Back Kotter'' as its marquee offering. Other shows include ''
Scarecrow and Mrs. King'', ''
The F.B.I.'', ''
F Troop'', and ''
Growing Pains''.
One of AOL's recently added premium services is AOL Total Talk, a VoiP Internet service.
On April 3, 2006, AOL announced that the full name "America Online" will be retired, and that the official name of the service is now the acronym "AOL". [http://www.timewarner.com/corp/newsroom/pr/0,20812,1179447,00.html]
CD-ROM distribution
{{seealso|AOL disk collecting}}
AOL was able to rapidly bolster its growth by mailing out sign-up
diskettes and
CD-ROMs containing free trials to hundreds of millions of households. Once offering only a few hours of free service, the discs now include up to a month's worth of free subscription time.
This long and relentless campaign has produced a backlash, however. One program, called
No More AOL CDs, seeks to gather one million unwanted AOL CDs and dump them at AOL headquarters. Other organizations have objected upon both
environmental and
privacy grounds; for example, many environmentalists say that AOL's CDs are largely unwanted and result in massive non-biodegradable plastic waste.
AOL's mailings have never violated the law, though, and have consistently interested new customers. Although AOL has provided means for people to remove themselves from AOL mailing lists,
No More AOL CDs has documented claims that these removal attempts are sometimes ineffective.
Others view
AOL disk collecting AOL disks as valuable
collecting collectible items due to the vast number of
CD-ROM design variations.
Controversies
Community Leaders
Prior to the middle of 2005, AOL used volunteers called
America Online Community Leaders Program Community Leaders, or CLs, to monitor chatrooms, message boards, and libraries. Some community leaders were recruited for content design and maintenance using a proprietary language and interface called
RAINMAN, although most content maintenance was performed by partner and internal employees.
In 1999, Kelly Hallissey and Brian Williams, former Community Leaders and founders of an anti-AOL website filed a
class action lawsuit against AOL citing violations of U.S. labor laws in its usage of CLs. The
Department of Labor investigated but came to no conclusions, closing their investigation in 2001. In light of these events, AOL drastically began reducing the responsibilities and privileges of its volunteers in 2000. The program was eventually ended on
June 8 2005. Current Community Leaders at the time were offered 12 months of credit on their accounts. Also for a time AOL had a bot named CATWATCH which would pop into user created private rooms where TOS violations MAY be occuring, and everyone in the room would be disconnected from AOL and get a TOS strike against their account.
Billing disputes
AOL has faced a number of lawsuits over claims that it has been slow to stop billing people after their accounts have been cancelled, either by the company or the user. In addition, AOL changed its method of calculating used minutes in response to a class action lawsuit. Previously, AOL would add fifteen seconds to the time a user was connected to the service and round up to the next whole minute (thus, a person who used the service for 11 minutes and 46 seconds would be charged for 13 minutes). AOL claimed this was to account for sign on/sign off time, but because this practice was not made known to its customers, the lawsuit won (some also pointed out that signing on and off did not always take 15 seconds, especially when connecting via another ISP). AOL disclosed its connection time calculation methods to all of its customers and credited them with extra free hours. In addition, the AOL software would notify the user of exactly how long they were connected and how many minutes they were being charged for.
Account cancellation
In response to approximately 300 consumer complaints,
New York Attorney General
Eliot Spitzer’s office began an inquiry of AOL’s customer service policies. The investigation revealed that the company had an elaborate system for rewarding employees who purported to retain or "save" subscribers who had called to cancel their Internet service. In many instances, such retention was done against subscribers’ wishes, or without their consent.
Under the system, consumer service personnel received bonuses worth tens of thousands of dollars if they could successfully dissuade or "save" half of the people who called to cancel service. For several years, AOL had instituted minimum retention or "save" percentages, which consumer representatives were expected to meet. These bonuses, and the minimum "save" rates accompanying them, had the effect of employees not honoring cancellations, or otherwise making cancellation unduly difficult for consumers.
Many consumers complained that AOL personnel ignored their demands to cancel service and stop billing.
On
August 24,
2005, America Online agreed to pay $1.25 million to the state of New York and reformed its
customer service procedures. Under the agreement, AOL will no longer require its customer
service representatives to meet a minimum quota for customer retention in order to receive a bonus. However, many AOL users outside New York still claim to have problems cancelling their accounts.
Software
In 2000, AOL was served with an $8 billion lawsuit alleging that its (now dated) AOL 5.0 software caused significant difficulties for users attempting to use third-party Internet service providers. The lawsuit sought damages of up to $1000 for each user that had downloaded the software cited at the time of the lawsuit. AOL later agreed to a settlement of $15 million, without admission of wrongdoing.
It is also notable that AOL users are required to use the AOL browser (a variant of Internet Explorer) to access the
World Wide Web and their
E-Mail accounts. This has brought upon many complaints, as it guarantees that AOL has ultimate control over what the user can access, and clearly restricts the user from using any alternative
Web browsers and/or
E-Mail clients which most technically proficient users would consider safer and faster. However, the main complaint regarding this factor has undoubtedly concerned the excessive advertising schemes present upon browser startup.
Usenet newsgroups
When AOL gave clients access to
Usenet in 1994, they hid at least one newsgroup in standard list view: ''alt.aol-sucks''. AOL did list the newsgroup in the alternative description view, but changed the description to "Flames and complaints about America Online".
Terms of Service (TOS)
There have been many complaints over rules that govern AOL's members conduct, called the ''
Terms of Service'', which apply to everyone who uses AOL, regardless of age, or where an AOL member is on the Internet. Claims are that these rules are too strict to follow and do not allow swearing.
Certified e-mail
In early 2005, AOL stated its intention to implement
certified e-mail, which will allow companies to send email to users with whom they have pre-existing business relationships, with a visual indication that the email is from a trusted source and without the risk that the email messages might be blocked or stripped by
spam filters. This decision has drawn fire from
MoveOn, which characterizes the program as an "e-mail tax".
Company purchases
As it grew, AOL purchased many other software companies, including:
*
BookLink bought in December 1994.
*
NaviSoft's
NaviServer (later to become
AOLserver) in 1994.
*
ImagiNation Network ImagiNation Network (I.N.N.) from
AT&T in 1996.
*
CompuServe in February 1998.
*
Mirabilis (company) Mirabilis (maker of
ICQ) in 1998.
*PLS text-search software in 1998,
*
Nullsoft (maker of
Winamp), in 1999 for $86 million
*
Netscape Communications Corporation Netscape, in 1999 for $4.2 billion.
*
Mapquest in 1999.
*
Tegic in December 1999.
*
Singingfish search engine, November 2003.
-
Advertising.com, an Internet advertising agency, in June 2004.
-
MailBlocks, a personal, Web-based email service, in August 2004.
-
Wildseed, a privately held mobile software vendor, in August 2005.
-
Xdrive, a leading provider of online storage and file sharing services, also in August 2005.
*
Weblogs, Inc., a blogging network that runs such sites as
Engadget,
Autoblog,
Cinematical and
TVSquad, in October 2005, for $30 million.
*
Truveo, Inc., a leading video search company, in December 2005, for an undisclosed value.
Notable persons associated with AOL
*
Jim Kimsey (former CEO and board chairman)
*
Steve Case (former CEO and board chairman)
*
Jan Brandt (former President of Marketing)
*
Justin Frankel (Nullsoft founder)
*
Ted Leonsis (Vice-Chairman, President AOL Audience Group)
*
Michael Powell (politician) Michael Powell (during merging with
Time Warner)
*
Marc Andreessen (Netscape co-founder)
*
Jason Smathers (former AOL employee convicted of stealing the Internet provider's entire subscriber list -- over 30 million consumers, and their 90 million screen names -- and selling it to a known spammer.)
*
Jason Calacanis (Co-founder of Weblogs, Inc.)
AOL Computer Check-Up
AOL Computer Check-Up is a service offered by AOL to AOL members. It is a performance and hardware analyzer, not unlike the scans in
Norton Utilities.
McAfee
AOL also included McAfee VirusScan and McAfee Firewall Express in some versions
See also
*
AOHell
*
AOHack programs
*
Sessions@AOL
*
AOL Browser
*
GAMEY
References
*Klein, Alec (2003). ''Stealing Time: Steve Case, Jerry Levin, and the Collapse of AOL Time Warner''. Simon & Schuster. ISBN 0-7432-5984-X.
*Mehta, Stephanie N. & Vogelstein, Fred (Nov. 14, 2005). "AOL: The Relaunch". ''
Fortune (magazine) Fortune'', p. 84–88.
External links
-
AOL US
-
AOL Brasil
-
AOL Canada
-
AOL Germany
-
AOL France
-
AOL México
-
AOL UK
-
AOL Japan
-
AOL: A History
-
AOL Disk Collection
-
Important Dates & A Look at AOL's Evolving Interface
-
The "No More AOL CDs" campaign
-
alt.aol-sucks: Anti-AOL Usenet group (via Google)
-
CNN.com Disgruntled AOL 5.0 users seek up to $8 billion in damages
-
AOL fraud
-
AOL's In2TV
-
AOL Music
{{Time Warner}}
Category:America Online
Category:Online service providers
Category:Time Warner subsidiaries
de:America Online
fr:America Online
it:America Online
hu:America Online
nl:America Online
ja:AOL
no:America Online
pl:AOL
pt:AOL
simple:America Online
sv:America Online
tr:AOL
zh:美国在线
{{categoryredirect|America Online}}
'''Attention:'''
This
IP address, '''{{PAGENAME}}''', is registered to '''
America Online America Online (AOL)''' and is shared by multiple users. Comments left on this page may be received by other users of this IP and appear to be irrelevant. Caution should be used when blocking this IP or reverting its contributions without checking.
If you are an unregistered user operating from this address, note that this is not the IP address of your machine. {{PAGENAME}} is the IP address of a
proxy server that communicates between your browser and the
Wikimedia servers. These and other proxies are shared among thousands of AOL users. If you are frustrated by irrelevant comments appearing here, you can avoid them by
Special:Userlogin creating an account for yourself.
'''Please note: AOL users often change IP addresses with each page they load.
Warnings or messages left on this page will probably not be received by the intended user.'''
Category:AOL IP addresses
see :
America Online
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