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L!VE TV

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Image:Britain's Bounciest Weather.jpg thumb|right|250px|Rusty Goffe presents Britain's Bounciest Weather, from early 1999 '''L!VE TV''' was a List of British television channels British television station that was operated by Mirror Group Newspapers MGN on cable television from 15 June 1995 - 5 November 1999 and revived for Sky Digital (UK) Sky Digital in 2003. The channel was proposed by David Montgomery as MGN's first foray into pay television. At its launch in 1995, the station was headed by Kelvin MacKenzie with Janet Street-Porter as Managing Director and a team of young "tellybrats". Street-Porter left after only five months due to repeated clashes with MacKenzie over content and was replaced with Mark Cullen. MacKenzie went on to create a number of programmes that received much media coverage but low viewer figures. Defiantly cheap and always accused of poor taste, the channel never captured more than 1% of the Britain British television audience under MGN, and at the worst of its fortunes was losing around £7 million a year. It was often described as "tabloid television", in no small part due to its control by MGN and the fact that MacKenzie had formerly been editor of The Sun (newspaper) The Sun. Amongst its better known programmes were ''Topless Darts'' and ''Canary Wharf'', a soap opera, which used the station's offices in London Docklands the Docklands as a set. Other regular features were the weather, read in Norwegian language Norwegian by a blonde model wearing a bikini or by Rusty Goffe who due to his small stature, would bounce on a trampoline, and the News Bunny, a person in a rabbit suit who would stand behind a newsreader and make appropriate gestures and expressions for each of the items. Shortly before its demise in 1999, it is said that the channel would bid for rights to show the English FA Premier League Premiership, but it is not clear whether this was a publicity stunt or not. By this time, the channel had increasingly moved over to showing soft porn. In 2003, L!VE TV returned, but now as a free channel on Sky Digital (UK) Sky Digital, first on Electronic Program Guide EPG 274, then on 214. Its current content is almost entirely archive programming from the old L!VE TV. Recently, to attempt to compete with similar programming on fellow channels, its archive late-night risque offerings have been supplemented by obtrusive banners advertising adult text messaging services. Towards the end of 2005, the channel's entire evening and late night output was turned over to promoting adult text and phone in services by having a couple of "glamorous" models gradually stripping down and trying to entice the viewer into phoneing or texting the studio under the pretence that the viewer would get to talk to one of the studio guests. These glorified adverts have become increasingly common on late night digital TV. By February 2006, the stations content had dwindled to little other than these shows, and it was moved to the Adult section of Sky's EPG on February 28th, 2006. Two days later, the channels name changed to "Babeworld", hence ending its links to the former MGN operation entirely.

External link

- http://www.livetv.co.uk/ Category:Television channels in the United Kingdom

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