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Mcjob

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'''''McJob''''' is slang for a low-pay, low-prestige job that requires few skills and offers very little chance of intracompany advancement. Such jobs are also known as contingent work. The term ''McJob'' comes from the name of the fast-food restaurant McDonald's, but is used to describe any low-status job, regardless of who the employer is, where little training is required, and where workers' activities are tightly regulated by managers. Most perceived McJobs are in the service industry, particularly fast food, copy shops, and retailer retail sales. The term was in use at least as early as 1986, according to the Oxford English Dictionary, which defines it as "An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector."{{ref|apwebster}} It was popularized in 1991 in Douglas Coupland's novel ''Generation X: Tales for an Accelerated Culture'' as one of the margin definitions. It was described as "a low-pay, low-prestige, low-dignity, low benefit, no-future job in the service sector. Frequently considered a satisfying career choice by people who have never held one".{{ref|coupland1}} The novel never uses the term in reference to McDonald's, though; Andy, the book's narrator, uses the term only once, in reference to the bartending job that Dag does.{{ref|coupland2}} The term is used to emphasize the claim that many desirable middle class middle-class jobs are being eliminated, either due to productivity (economics) productivity gains (often the result of automation) or due to the shifting of operations to second- or third-world countries where labor costs are cheaper. For example, manufacturing, Call centre call-center, accountancy accounting, and computer programming jobs are not as abundant in developed countries as they used to be, as firms have looked abroad to meet these needs, frustrating many people who used to work in these industries. Such displaced workers often spent many years gaining specialized education, training, and experience, and are reluctant to start over in a new industry at the bottom rung. Many older workers may have no choice but to take a "McJob", because employers generally prefer to hire recent graduates for entry-level positions. According to Jim Cantalupo, former Chief executive officer CEO of McDonald's, the perception of fast-food work being boring and mindless is inaccurate, and over 1,000 of the men and women who now own McDonald's Franchising franchises started life in the working world behind the counter serving customers. Since McDonald's has over 400,000 employees, not to mention high turnover, Cantalupo's contention has been questioned as being invalid, working more to highlight the exception rather than the rule. Others oppose the implicit criticism of service work inherent in the word ''McJob'', arguing that a solution such as automation of these jobs would be condemned by those with the same political perspective as those who coined the term. It is argued that capital will often be attracted to those markets with lower costs in the absence of artificial barriers such as government controls. While some condemn this as ''globalization'', others argue that this process ensures that prosperity is shared to new communities and people rather monopolizing wealth in white, English speaking markets. The emergence of a rapidly growing information technology industry in India and its attendant prosperity is one example cited. Still others contend that a McJob is to a real job as a McDonald's hamburger is to the genuine article: a simulacrum that becomes ever more disappointing by the bite. This etymology of McJob neatly avoids the criticism of service industry workers while nonetheless lampooning the products thereof. The word ''McJob'' was added to the world's best-selling hardcover dictionary Merriam-Webster in late 2003 [http://www.cnn.com/2003/SHOWBIZ/books/11/11/offbeat.mcjob.ap/] despite the objections of McDonald's.

''McJOBS'', the trademark
'''''McJOBS''''' (plural, uppercase) was first registered as a trademark by McDonald's on May 16 1984, as a name and image for "training handicapped persons as restaurant employees". The trademark lapsed in February 1992, and [http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=73480642 was declared 'Dead'] by the United States Patent and Trademark Office. Following the publication of ''Generation X'' in paperback in October 1992, McDonald's [http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=73480984 restored] the trademark. During the aforementioned arguments that broke out when Merriam-Webster included "McJob" in its new entries, McDonald's officials implied the company might bring a lawsuit against the dictionary based on this trademark issue, but never went through with it.[http://www.freerepublic.com/focus/f-news/1017301/posts]

References
*{{note|coupland1}}{{note|coupland2}}Coupland, Douglas. ''Generation X: Tales for an Accelerated Culture''. St Martin's Press, 1991. p. 5 ISBN 031205436X *{{note|apwebster}}"[http://www.cnn.com/2003/SHOWBIZ/books/11/11/offbeat.mcjob.ap/ Merriam-Webster: 'McJob' is here to stay]". ''The Associated Press''. November 11, 2003.

See also
*McWords **McDonaldization **McMansion **McChurch *Permatemp de:McJobs fr:McJob ru:Макджоб Category:McDonald's Category:McWords Category:Neologisms Category:Slang see McJob

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