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Blog

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A '''blog''' (or '''weblog''') is a website in which items are posted and displayed with the newest at the top. Like other media, blogs often focus on a particular subject, such as food, politics, or local news. Some blogs function as online diary online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Since its appearance in 1995, blogging has emerged as a popular means of communication, affecting public opinion and mass media around the world. {{ref|blogStats}} Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software on regular web hosting services.

Blog basics
The term ''blog'' is a blend (linguistics) blend of the terms ''web'' and ''log'', leading to '''web log''', '''weblog''', and finally '''blog'''. Authoring a blog, maintaining a blog or adding an article to an existing blog is called '''blogging'''. Individual articles on a blog are called "blog posts," "posts" or "entries". A person who posts these entries is called a '''blogger'''. A blog entry typically consists of the following: *''Title'' - main title, or headline, of the post. *''Body'' - main content of the post. *''Comments'' - comments added by readers *''Permalink'' - the URL of the full, individual article. *''Post Date'' - date and time the post was published. A blog entry optionally includes the following: *''Categories'' (or tags) - subjects that the entry discusses *''Trackback'' - links to other sites that refer to the entry A blog site typically contains a list of links, or ''blogroll'', of other blogs that the blog author reads or affiliates with.

How blogs differ from traditional sites
A blog has certain attributes that distinguish it from a standard web page. It allows for easy creation of new pages: new data are entered into a simple form (usually with the title, the category, and the body of the article) and then submitted. Automated templates take care of adding the article to the home page, creating the new full article page (Permalink), and adding the article to the appropriate date- or category-based archive. It allows for easy filtering of content for various presentations: by date, category, author, or other attributes. It allows the administrator to invite and add other authors, whose permission and access are easily managed.

Difference from forums or newsgroups
Blogs are different from forums or newsgroups. Only the author or authoring group can create new subjects for discussion on a blog. A network of blogs can function like a forum in that every entity in the blog network can create subjects of their class. Such networks require interlinking to function, so a group blog with multiple people holding posting rights is now becoming more common. Even where others post to a blog, the blog owners or editors will initiate and frame discussion, manipulating the situation to their specification.

Digital media
While straight text and hyperlinks dominate, some blogs emphasize images (such as webcomics and photoblogs) and videos (see videoblogging). Some textual blogs link to audio files (see podcasting). A notable niche is the MP3 blog, which specializes in posting music from specific genres. New words have been coined for many of these content-oriented blogs, such as "moblog" (for "mobile blog").

History

Precursors
Electronic communities existed before internetworking. For example the Associated Press AP wire was, in effect, similar to a large chat room with "wire fights" and electronic conversations. Another pre-digital electronic community, Amateur radio amateur (or "ham") radio, allowed individuals who set up their own transmitters to communicate with others directly. Before blogging became popular, digital communities took many forms, including Usenet, electronic mailing list e-mail lists and bulletin board systems (BBS). In the 1990s Internet forum software, such as WebEx, created running conversations with "threads." Threads are topical connections between messages on an electronic "corkboard." See "Common terms," below. The modern blog evolved from the online diary where people would keep a running account (or blog) of their personal lives, the first of these personal blogs started in 1995. Most of the writers called themselves diarists, journalists, journallers, or journalers. A few called themselves escribitionists. The Open Pages webring included members of the online-journal community. Other forms of journals kept online also existed. A notable example was game programmer John Carmack John Carmack's widely read journal, published via the finger protocol. Websites, including both corporate sites and vanity site personal homepages, had and still often have "What's New" or "News" sections, often on the home page index page and sorted by date. One noteworthy early precursor to a blog was the tongue-in-cheek personal website that was frequently updated by Usenet legend Kibo.

Blogging appears
The term "weblog" was coined by Jorn Barger on 17 December 1997. The short form, "blog," was coined by Peter Merholz. He broke the word ''weblog'' into the phrase "we blog" in the sidebar of his weblog in April or May of 1999. [http://www.peterme.com/archives/00000205.html] "Blog" was accepted as a noun (weblog shortened) and as a verb ("to blog," meaning "to edit one's weblog or to post to one's weblog"). [http://www.bradlands.com/weblog/1999-09.shtml#September%2010,%201999] Justin Hall, who began eleven years of personal "blogging" in 1994 while a student at Swarthmore College, is generally recognized as one of the earliest bloggers[http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/02/20/MNGBKBEJO01.DTL]. After a slow start, blogging rapidly gained in popularity: the site Xanga, launched in 1996, had only 100 diaries by 1997, and over 50 000 000 as of December 2005. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: * Open Diary launched in October 1998, soon growing to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries. * Andrew Smales Andrew Smales's projects: Pitas.com created in July 1999 (as an easier alternative to maintaining a 'news page' on a website), and Diaryland, created in September 1999 (focusing more on a personal diary community){{ref|bloghistory}} * Evan Williams (blogger) Evan Williams and Meg Hourihan (Pyra Labs) launched Blogger.com in August 1999 (purchased by Google in February 2003) * Paul Kedrosky's GrokSoup * Blogging siblings Robert and Lauren Gaither began LifeLog.com before losing the popular site in a 1999 lawsuit. As of March 2003, the Oxford English Dictionary included the terms ''weblog'', ''weblogging'' and ''weblogger'' in their dictionary. [http://www.oed.com/help/updates/motswana-mussy.html] Dave Winer is one of the pioneers of the tools that make blogs more than merely websites. One of his most significant contributions was setting up Server (computing) servers that weblogs could ping to indicate updates. Blogging combined the personal web page with tools to make linking to other pages easier — specifically blogrolls and TrackBacks. This enabled bloggers to control the threads that connected them to others with similar interests, thereby wresting control from forum moderators.

Blogging gains influence
The first broadly popular American blogs emerged in 2001: Andrew Sullivan's AndrewSullivan.com, Ron Gunzburger's Politics1.com, Taegan Goddard's Political Wire and Jerome Armstrong's MyDD—all blogging primarily on political blog politics. In 1999, then owner of popular technology review portal, [http://www.reviewcenter.com The Review Center], John Guilfoil theorized that daily, and often multi-daily updates instead of the often used weekly news updates seen throughout the technology reviews world would soon be needed in order for these web sites to survive. He suggested that shorter, more pointed news updates in the theme of livejournal.com, which was then a fledging blog site, would be necessary across the board. This revolution in up-to-the-minute updating and real-time news updates has led to the evolutionary shutdown of countless amateur technology web sites. By 2001, blogging was enough of a phenomenon that how-to manuals began to appear, primarily focusing on technique. The importance of the blogging community (and its relationship to larger society) gained rapidly increasing importance. Established schools of journalism began researching blogging and noting the differences between journalism and blogging. In 2002, Jerome Armstrong's friend and sometime partner Markos Moulitsas ZÃºniga began Daily Kos DailyKos. With up to a million visits a day during peak events, it has now become one of the Internet's most trafficked blogs. Also in 2002, many blogs focused on comments by United States Senate Majority Leader U.S. Senate Majority Leader Trent Lott. Senator Lott, at a party honoring United States Senate U.S. Senator Strom Thurmond, praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as a tacit approval of racial segregation, a policy advocated by Thurmond's U.S. presidential election, 1948 1948 presidential campaign. This view was reinforced by documents and recorded interviews dug up by bloggers. (See Josh Marshall's ''Talking Points Memo''.) Though Lott's comments were made at a public event attended by the media, no major media organizations reported on his controversial comments until after blogs broke the story. Blogging helped to create a political crisis that forced Lott to step down as majority leader. The shaping of this story gave greater credibility to blogs as a medium of news dissemination. Though often seen as partisan gossips, bloggers sometimes lead the way in bringing key information to public light. This puts the mainstream media in the unusual position of reacting to news that bloggers generate. Since 2003, blogs have gained increasing notice and coverage for their role in breaking, shaping, and Spin (public relations) spinning news stories. The 2003 invasion of Iraq Iraq war saw both left-wing politics left-wing and right-wing politics right-wing bloggers taking measured and passionate points of view that did not reflect the traditional left-right divide. Blogging by established politicians and political candidates, to express opinions on war and other issues, cemented blogs' role as a news source. (See Howard Dean and Wesley Clark.) Meanwhile, an increasing number of experts blogged, making blogs a source of in-depth analysis. (See Daniel Drezner and J. Bradford DeLong.) The second Iraq war was the first "blog war" in another way: Iraqi bloggers gained wide readership, and one, Salam Pax, published a book of his blog. Blogs were also created by soldiers serving in the Iraq war. Such "milblogs" gave readers new perspectives on the realities of war, as well as often offering different viewpoints from those of official news sources. Blogging was used to draw attention to obscure news sources. For example, bloggers posted links to traffic cameras in Madrid as a huge anti-terrorism demonstration filled the streets in the wake of the 11 March 2004 Madrid attacks March 11 attacks. Bloggers began to provide nearly-instant commentary on televised events, creating a secondary meaning of the word "blogging": to simultaneously transcribe and Editorial editorialize speeches and events shown on television. (For example, "I am blogging Rice's testimony" means "I am posting my reactions to Condoleezza Rice Condoleezza Rice's testimony into my blog as I watch her on television.") Real-time commentary is sometimes referred to as "liveblogging."

Blogging gains popularity
In 2004, the role of blogs became increasingly mainstream, as political consultants, news services and candidates began using them as tools for outreach and opinion forming. Even politicians not actively campaigning, such as Member of Parliament MP Tom Watson (politician) Tom Watson of the United Kingdom UK Labour Party (UK) Labour Party, began to blog to bond with constituents. Minnesota Public Radio broadcast a program by Christopher Lydon and Matt Stoller called "The Blogging of the President," which covered a transformation in politics that blogging seemed to presage. The ''Columbia Journalism Review'' began regular coverage of blogs and blogging. Anthologies of blog pieces reached print, and blogging personalities began appearing on radio and television. In the summer of 2004, both (America's Democratic National Convention Democratic and Republican National Convention Republican) parties' conventions credentialed bloggers, and blogs became a standard part of the publicity arsenal. Mainstream television programs, such as Chris Matthews' ''Hardball with Chris Matthews Hardball'', formed their own blogs. Merriam-Webster's Dictionary declared "blog" as the word of the year in 2004. ([http://en.wikinews.org/wiki/Blog_declared_Word_of_the_Year Wikinews]) Blogs were among the driving forces behind the "Rathergate" scandal. To wit: (television journalist) Dan Rather presented documents (on the CBS show ''60 Minutes'') that conflicted with accepted accounts of President Bush's military service record. Conservative bloggers declared the documents to be forgery forgeries and presented arguments in support of that view, and CBS apologized for what it said were inadequate reporting techniques. (See Little Green Footballs.) Many bloggers view this scandal as the advent of blogs' acceptance by the mass media, both as a source of news and opinion and as means of applying political pressure. Some bloggers have moved over to other media. The following bloggers (and others) have appeared on radio and television: Atrios Duncan Black (known widely by his pseudonym, Atrios), Glenn Reynolds (Instapundit) , Markos Moulitsas ZÃºniga (Daily Kos), and Ana Marie Cox (Wonkette). Hugh Hewitt is an example of a media personality who has moved in the other direction, adding to his reach in "old media" by being an influential blogger. Some blogs were an important source of news during the 2004 Indian Ocean earthquake December 2004 Tsunami such as Medicins Sans Frontieres, which used SMS text messaging to report from affected areas in Sri Lanka and Southern India. Around the beginning of 2005, amateur blogging took off in a big way. Terms such as 'Alternative media' began to be used for blogging in the mainstream US media. Well-informed bloggers like Sameer Bhat [http://sameerbhat.blogspot.com]and Delilah Boyd [http://ascrivenerslament.blogspot.com] soon shot into prominence by sheer ingenuity and clarity of their content. In the United Kingdom, ''The Guardian'' newspaper launched a redesign in September 2005, which included a daily digest of blogs on page 2. In January 2005, ''Fortune (magazine) Fortune'' magazine listed eight bloggers that business people "could not ignore": Engadget Peter Rojas, Xeni Jardin, Ben Trott, Mena Trott, Jonathan I. Schwartz Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis. [http://www.fortune.com/fortune/technology/articles/0,15114,1011763-1,00.html]

Blog Popularity Dynamics
Recently, scientists have analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations (i.e. permalinks), as well as popularity through affiliation (i.e. blogroll). The basic conclusion from studies of the structure of blogs is that while in order for a blog to become popular through blogrolls takes a fair amount of time, permalinks can accumulate more quickly, and are perhaps more indicative of popularity and authority than blogrolls, since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.{{ref|blogStats}} The Blogdex project was launched by researchers in the MIT Media Lab to crawl the web and gather data from thousands of blogs in order to investigate their social properties. It has now been gathering this information for over 4 years, and currently autonomously tracks the most contagious information spreading in the blog community.

Blogging and the traditional
Many bloggers support the Open Source movement. The free speech nature of its technology has helped blogging to have a social impact. Blogging makes it easy for employees to irritate their bosses, and a number have been fired. (See Heather Armstrong, Mark Jen and Jessica Cutler.) Open Source Politics, or the ability of people to participate more directly in politics, is reframing terms of debate (see George Lakoff). Many bloggers differentiate themselves from the mainstream media, while others are members of that media working through a different channel. Some institutions see blogging as a means of "getting around the filter" and pushing messages directly to the public. Some critics worry that bloggers respect neither copyright nor the role of the mass media in presenting society with credible news. Bloggers' credibility problem, however, can be an advantage for the bloggers and for the mainstream journalists who take an interest in them. News organizations are sometimes reluctant to tell stories that will upset important people. But when bloggers or activists make sensational claims, then they become stories themselves, and journalists can use them as cover for reporting the underlying scandals. Blogs have been seen as archives of human thought. They can provide useful insights to aid in dealing with humanity's psychological problems (such as depression and addiction). And they can also be used to solve crimes. (In 2005, Simon Ng posted a blog entry which identified his murderer.) Blogs have also had an influence on minority languages, bringing together scattered speakers and learners; this is particularly so with Scottish Gaelic blogs, whose creators can be found as far away from traditional Gaelic areas as Kazakhstan and Alaska. [http://www.smo.uhi.ac.uk/gaidhlig/gaidhlig.html#comhradh] Blogs are also used regularly by Welsh language activists. Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging.

How blogs are made
A variety of different systems are used to create and maintain blogs. Dedicated server-based systems can eliminate the need for bloggers to manage this software. With web interfaces, these systems allow travelers to blog from anywhere on the Internet, and allow users to create blogs without having to maintain their own server. Such systems allow users to work with tools such as Ecto, Elicit and w.bloggar which allow users to maintain their Web-hosted blog without the need to be online while composing or editing posts. Blog creation tools and blog hosting are also provided by some Web hosting companies (Tripod), Internet service providers (America Online), online publications (Salon.com) and internet portals (Yahoo! 360Âº or Google). Some advanced users have developed custom blogging systems from scratch using Server-side scripting server-side software, and often implement membership management and password protected areas. Others have created blogs using wiki software, such as the Mediawiki platform.

Types of blogs

Personal
{{main|Online diary}} In common speech, the term ''blog'' is often used to describe an online diary or journal, such as LiveJournal. The blog format allows inexperienced computer users to make diary entries with ease. People blog poetry poems, prose, illicit thoughts, complaints, daily experiences, and more, often allowing others to contribute. In 2001, mainstream awareness of online diaries increased dramatically. Online diaries are part of the daily lives of many Adolescence teenagers and college students. Friends use blogs to communicate with each other, keeping each other up-to-date with events and thoughts in a non-intrusive manner. The appeal of this form of communication is that the recipient can read whenever it is convenient, and the writer does not need to remember who still needs to be updated with certain pieces of information - it is there, waiting, for whenever people wish to read it.

Professional or Career
{{main|Professional or Career blog}} A Professional or Career blog is focused on an individuals professional focus, craft, or passion. Although the topics are narrowly focused on one's profession, it has few ties to their employer, or makes no references to their employer. This career blog will stay with the blogger, even as they cross several jobs. This type of blog is used to dicatate a professional journey, demonstrate expertise, or network out to other professionals.

Paid
{{main|Paid blog}} This individual(s) is paid on behalf on an employee as a full time or contract basis for the absoulte sole purpose to blog on behalf of the company. This can be done to build buzz, promote the company, or to raise search engine relevency.

Cultural
{{main|Cultural blog}} Cultural blogs discuss music, sports, theater, other arts, and popular culture. Cultural blogs are among the most read blogs.

Topical
{{main|Topical blog}} Topical blogs focus on a niche. For example, the Google Blog covers nothing but news about Google. A blog may fit more than one topical category or may be both topical and general. Blog directories must manage the needs of bloggers, who want to increase readership, and readers, who want relevant search results. Local blogs are a type of topical blog. Neighborhood reporting is ideal for blogging: Locals are the best witnesses of local events.

Business
{{main|Business blog}} The stock market is a popular subject of blogging. Both amateur and professional investors use blogs to share stock tips. Business blogs are used to promote and defame businesses, to argue economic concepts, to disseminate information, and more.

Science
{{main|Science blog}} Scientists have mixed feelings about blogging: while some see it as an excellent new way to disseminate and discuss data, others fear that blogs (and other informal means of publication) could damage the credibility of science by bypassing the peer review system.

Moblog
{{main|Moblog}} A Moblog, or mobile blog, consists of content posted to the Internet from a mobile phone (i.e., cellular telephone) or a personal digital assistant (PDA). Moblogs may require special software.

Collaborative
Many blogs are written by more than one person (often about a specific topic). Collaborative blogs can be open to everyone or limited to a group of people. MetaFilter is an example. Slashdot, whose status as a blog has been debated, has a team of editors who approve and post links to technology news stories throughout the day. Although Slashdot does not refer to itself as a blog, it shares some characteristics with blogs. Indymedia is an early (1999) example of a collaborative blog (although the term ''blog'' wasn't in circulation then). It was created to cover a specific event (the WTO in Seattle) but has since spread around the world. Blogcritics has roots as a collaborative blog, but now styles itself an online magazine. The site has evolved since its inception in 2002 from an anything-goes group blog to a heavily edited media organization.

Eclectic
Eclectic blogs focus on specific (and unusual) niches and can be individually or collaboratively produced.

Educational
Students can use blogs to record what they learn and teachers can use blogs to record what they teach. For example, a teacher can blog a course - specifying what homework students are required to carry out, including links to Internet resources, and recording day-by-day what is taught. This application has many advantages: (1) a student can quickly catch-up if they miss a class; (2) the teacher can use the blog as a course plan; and (3) the blog serves as an accurate summary of the course that prospective students or new teachers can refer to. Blogging can also be used to record class excursions and to create electronic "scrapbooks" of student life. In addition, blogs can motivate students to do more reading and encourage them to improve their writing style, due to the presence of viewers.

Directory
Directory blogs provide regularly-updated links to topics of interest. Directory blogs are usually focused on a particular news topic. Directory blogs are not "blog directories." Blog directories (and search engines used for blogging) have organization and automation, characteristics not typical of directory blogs.

Link
A link blog is a way to share interesting links (URLs). Link blogs often reference other blog entries and web sites without commentary on the subject matter.

Forum
An internet forum is not a blog (technically speaking), but a blog can function as an internet forum. Internet forums typically allow any user to post (into the discussion). Blogs typically limit posting to the blogger or to the blogger and approved others. The distinction between blogs and forums is sometimes gray. Sites such as Slashdot, Indymedia and Daily Kos combine elements of the two. Business professionals use Content management systems to enable cooperation when making documents.

Spam
{{main|Splog}} Spam blogs (splogs) are a form of high-pressure advertising. Like e-mail spam spam e-mails, splogs are characterized by bold lettering and outrageous claims. Affiliated splogs often hyperlink link to each other to increase their Internet presence. (See PageRank.)

Sketch
Sketchblogs are blogs where an artist or a group of artists mainly post different Sketch (drawing) sketches and other types of visual art on a regular basis. With these blogs the emphasis goes rather to these images than to words.

Photoblogs
{{main|Photoblog}} Photoblogs consist of a gallery of images published regularly. Text following the image can be just as important, or not important at all, depending on the user.

Political blog
{{main|Political blog}} '''Political blogs''' are among the most common forms of blogs. Most political blogs are news driven, and as such political bloggers will link to articles from news web sites, often adding their own columnist comments as well. Other politcal blogs heavily feature original commentary, with occasional hyperlinks to back up the blogger's talking points. These blogs have often come under fire for poor fact checking. A '''warblog''' is a weblog devoted mostly or wholly to covering news events concerning an ongoing war. Sometimes the use of the term "warblog" implies that the blog concerned has a hawkish pro-war slant.

Common terms
Blogging, like any human practice, has developed a specialized vocabulary. See List of blogging terms.

See also
*Blog client *Blog hosting service *Blog software *Blogdex *Blogebrity *Chronicle *Commonplace: a historical precedent for the weblog *Content Management System *Diary *Google bomb *Iranian blogs *LiveJournal *Massively distributed collaboration *Motivations for Contributing to Online Communities *MSN Spaces *MySpace *News aggregator *Open Diary *Podcasting *Political blog *Virtual Community *Xanga *Yahoo! 360Âº

Blogging Software
*21Publish *b2evolution *bBlog *Blogger.com Blogger *Bloxsom *Blojsom *Drupal *ExpressionEngine *Geeklog *Greymatter *iUpload *LifeType *LiveJournal *Movable Type *Nucleus CMS *PHP Blog Manager *PostNuke *Roller Weblogger *Serendipity (weblog software) Serendipity *Slash (weblog system) Slash (the engine behind Slashdot) *WordPress *Xanga

Blogging Search Engines

- Google Blog Search allows searching of multiple blog sites, including Blogger, Live Journal and many others. * Technorati is a real-time search engine that keeps track of what is going on web logs all over the internet. Currently tracking 31.1 million sites and 2.2 billion links. * Bloglines allows users to create RSS subscriptions to blogs and publish their blogroll on their own sites. * Feedster is another popular blog search engine.

References
*{{cite book | author=Kline, David and Burstein, Dan | title=blog! | publisher=Squibnocket Partners LLC | year=2005 | editor= | id=ISBN 978-1-59315-141-1}} *{{endnote|blogStats}}Marlow, C. [http://alumni.media.mit.edu/~cameron/cv/pubs/04-01.pdf Audience, structure and authority in the weblog community]. Presented at the International Communication Association Conference, May, 2004, New Orleans, LA. *{{endnote|bloghistory}}Jensen, Mallory [http://www.cjr.org/issues/2003/5/blog-jensen.asp?printerfriendly=yes A Brief History of Weblogs]

External links

- Blog software comparison chart by [http://www.ojr.org/ Online Journalism Review], USC Annenberg
- Legal Guide for Bloggers by the Electronic Frontier Foundation
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